An Email Campaign As A Sales Funnel Tool
An email campaign can be an effective way to create a sales funnel. Emails will explain the basics of what you have to offer and will prepare your prospects for your offer. In other words, you pre-sell your prospects to your idea.
An email campaign begins by putting your sales funnel process down on paper and establishing a well-thought out pathway that takes your prospect step by step to becoming your customer.
With well written subject lines and headlines, you can attract your audience’s attention and move them forward. Copywriting for an email campaign is an art form, but there are some easy steps you can take to put good copy in place and keep your audience reading your email.
Email Attraction Marketing has 3 parts:
- Point of contact: your central hub (web, content, social sites)
- Prospects give you permission to communicate with them (lead capture pages, subscriptions, ways for prospects to join your lists)
- Give value, build relationships and attract prospects to your offers (affiliate products, biz oppty, product)
You have to get your prospects to find you. Blogging for Beginners is a good place to start where you can write articles of interest that talk directly to your audience and their needs.
Good content on your blog, social media sites, etc. gives your prospects a way to find out more about you, who you are, what you do and what you offer.
The more good content you put out there, the more your targeted audience or prospects will be able to find you and the more your prospects will want to know.
Building this relationship may take awhile but it is crucial to your success. And, as you inspire your audience, they will keep coming back to you and will become a loyal force.
Their inspiration shows up as their willingness to provide you with their contact information and join your list.
You will then need a way to capture their contact information, so building a capture page is next. Your prospect must fill out your lead capture page to start the process. By doing this, they have given you permission to give them more information.
There are some strategies that apply to making this work, mixed in with a bit of fancy footwork that makes it work. Renegade Professional shows you how to do this fancy foot work in easy to do, click by click training tutorials.
Once you capture your prospect’s information, you will begin an exchange with them by delivering an email or a series of emails to them.
Defining The Next Step: The Call To Action
In your email campaign, it is very important that you define for them what step you want them to take. Do you want them to register for a webinar, click on your content, buy something, email or call you? In other words, what action do you want them to take.
Make sure your prospects know why they are receiving this email. They need to know in your subject line who you are and why.
The subject of the first email must be relevant, i.e., do they need help in Attraction Marketing, Magnetic Sponsoring, attracting prospects, etc.
Always give value. Some examples are to introduce yourself and let them know that you are here to offer assistance. Ask what challenges they are having so that you can later on offer a solution. Alert them to an event that will be happening that might be of interest. Let them know of other resources and tools that may be useful to them.
It is important to keep in mind the benefits this campaign is providing for you, as well. Are you building relationships, providing value, monetizing to increase cash flow, or driving traffic to your content to increase exposure.
In your auto responder email series, you have anticipated and responded to the stages your prospect experiences as they go through the buying process.
Using an auto responder email service allows you to put your pre-selling on auto pilot. This frees you up so that you can put your efforts on marketing and gathering more prospects.
Your auto responder series also allows you to standardize the way you sell to your customers.
More related posts on this blog:
Learn about crafting your words carefully to attract attention and influence your audience.
