Baby Boomers, choosing your words carefully will create email magic that can capture your audience’s attention and influence the success of your sales funnel process.

Sending emails to folks is part of the ’sales funnel’ process when marketing online.  It’s not really different from talking to someone belly to belly.  With each comment you make, you are trying to inch that person closer to seeing the vision you have.

You are communicating clearly and concisely so that they will soon see the picture exactly as you are seeing it.  

On both sides of a conversation, we inch each other along and anxiously await for the ah ha moment when recognition and acknowledgement comes about sorta like,  ah, now I see what you’re talking about.

So, baby boomers, when we write emails and our email campaigns, one of the most important steps is making a headline that captures the attention of our audience.  It is important to take a few well chosen words that are targeted as to get their attention and make them want to know more.

Here are 5 tips that David Garfinkel has put together as part of Ann Sieg’s blog.  David Garfinkel is considered by many to be the best copywriting coach in the world.

David Garfinkel has helped Ann Sieg generate over 4,500 new customers in one month this year… and I know he’ll be able to help you pocket a few additional sales as well.
 

The Secret of Powerful Headlines:  How a Few Well-Chosen Words
Can Do Magic For Your Business

Make your subject line/headline:

1. Sound like conversation.  Even though you may be sending a mass email, you want your subject line/headline to sound like something someone might really say.  

2. Keep the words short, except if a word, like ‘customers’ is rich with meaning. Keeping the words to 1 syllable with 4 letters or less is what you’re aiming for.  A word that might be longer, like ‘customers’ had 3 syllables and 9 letters, and it is a word that every business person has on their mind.  

3.  Attract attention and cause curiosity. Is the subject matter something your audience is interested in and something they can use?  You want to keep their interest and their focus so make your information something they can use.  

4. Imply a desirable reward for reading further. Without coming right out and saying so, imply that when your audience keeps reading, they will learn something worthwhile about getting new customers for their business.

5. Your subject line/headline should prompt your audience to read the next sentence. You want your audience to take action by keep reading.  You want your audience to push the button or scroll down to open and read your email. 

David Garfinkel goes ton to say that in other formats, like on a Web page, a good headline would simply keep you reading. On Twitter, a good tweet might get you to click on a link. On a Web video, a good opening line would convince you to keep watching.

It’s the same idea in all cases - a good headline captures your attention and holds onto it.

What do other good headlines look like?

Here are some of the “famous, well-known headlines” you may have heard of before. As you read them, see how many of the 5 characteristics they have, or would have if you saw them above some text on the Web or in a print ad:

- How to Win Friends and Influence People

- If You’re Out of the Market Now, You’ll Hate Yourself Later

- The Lazy Man’s Way to Riches

- See How Easily You Can Learn to Dance This Way

- I’ve Got to Get This Off My Chest Before I Explode!

Famous advertising guru of yore, David Ogilvy, once said: “When you have written your headline, you have spent 80 cents out of your dollar.” That is because scientific tests have shown that 80% of the effectiveness of an ad is in the headline.

It has been said that we are in an “attention economy” these days, and your wealth is directly proportional to your ability to get and keep the attention of your prospects and customers.

If that is true, then it stands to reason that the better your headlines are, the wealthier you will be.

David Garfinkel
Author of Advertising Headlines That Make You Rich

Learn more about how a few well-chosen words can do email magic for your business.  Or Contact Me.

Baby boomers, here are some easy steps you can do that will take an article you had previously written and repurpose it into a brand new article that you can post onto your blog.  

Creating a new article by repurposing an old one is a little secret that’s not so secret and one that bloggers use all the time.  So in answer to what I often hear people saying that they don’t know what else they can write about, I have created a short video. 

Creating new content for your central hub, website or other satellite hubs is one of the driving forces that increases your visibility across the landscape of the internet.  Learning how to successfully repurpose content and create  unique articles will extend your reach.

If you need assistance in creating your blog, take a look at the tutorial on Blogging For Beginners.  Together, these tools will have you up and running in no time.

Oh, and please leave me a comment and let me know what you think.

If you would like a larger screen view, click the ‘tv’ looking button on the far right of the video slider.