Archive for July, 2009

Connecting Residual Income To Your Business

list-buildingConnecting residual income to your business is the result of having an audience who has given permission for you to sell and do business with them.  Baby boomers, this audience has voluntarily raised their hand to become a member on your list.

Residual income won’t connect to your business if this exchange between you and your prospects hasn’t taken place.  It is up to you to give your prospects a reason to want to know more about you, who you are and what you sell.  You must give your audience a reason to want to connect to you.

People search on the internet (and Baby Boomers are leading the pack) for answers and solutions.  You can build this list that will connect residual income to your business by providing solutions answering the needs and desires of your audience.

Learning how to build a list is the most important step you can do for your business.  

Internet Marketer Mike Dillard Talks About The “L” Word Of Business Building:  You Have No Business Without It 

Internet Marketing MLM Guru Mike Dillard, in a recent video, says without this, you have no business.  Like many MLM Gurus, Mike Dillard is referring to the “L” word. 

This asset is none other than your List.  The income you can earn from having your own list has the potential of being many times larger than what you could earn as a network marketer with an active downline.

Your list can bring in multiple streams of income.

A Pre-Qualified Target Audience

residual-income1To have a pre-qualified target audience, or building your list, is the single most important thing you can do as a business owner.  MLM Guru Mike Dillard says that having your own list is like owning your own cable channel.  It is your own distribution network.

People buy from those they know, like and trust, and as Mike Dillard says, your list is not only your biggest asset,  your list is your entire business.

Earning The Right To Sell:  When Relationship Value Turns Into Abundance

You must “earn the right to sell” to your prospects says Mike Dillard.  And when you have built quality relationships with your list, your relationships turn into income.

It is building value that determines the quality of the relationship.  So matter how big your list is, the quality of your relationships with that list is critical to your success. 

Value comes to relationships through the solutions you provide.  These solutions must answer your prospects’ needs, not what you think they need to hear. 

If you communicate in the language of your audience, solutions will resonate with them.  They will recognize the words and feel the emotions because you have studied them, what they are looking for and the language that they use.

In business, we know that nothing happens until we have a paying customer.  Someone who buys from us.  We could prepare our business and create our products, but it goes nowhere if there’s no one on the other end buying our products and services.

Even though having buying customers is a fundamental requisite to being in business, learning how to make that happen is one of the most sought out lessons in internet marketing

If you want to learn more about how you can connect residual to your income and create abundance to your business, contact me.

 Come’on and leave a comment.  Let us know what you think.
list-building

Attraction Marketing Makes Network Marketing Fun Again And Profitable

attraction-marketing-funThe more I practice Attraction Marketing, the more fun and more profitable my Network Marketing business becomes.

Now, Baby Boomers listen up.  Attraction Marketing is a great way to do a Network Marketing business because it solves problems, attracts leaders and creates success.   

This article takes a look at some of the most dreaded aspects of traditional Network Marketing and illustrates how the principles of Attraction Marketing remove those aspects as conditions you need to wrestle with in order to do business.

Network Marketers are very familiar with objections and learning to overcome them because they face them every day with each and every prospect.  From various sources and hours of drilling, Network Marketers have answers at the ready whenever an objection comes careening around the corner. 

Since these objections seem to constantly dog a traditional Network Marketer, getting this skill under your belt is crucial.  Thus, overcoming objections is one of the first things you are taught when you join a MLM business. 

To overcome these objections, traditional Network Marketers are trained to educate their audiences.  When broken down, however, it seems that the educational moment is really more of an effort to convince them of something like taking a look at your biz op.

While, MLM is one of the most equitable ways for anyone to make a substantial income and it certainly is worth one’s time to take a look at, convincing anyone of anything means they are still of their same opinion.  In other words, you haven’t convinced them of anything.

How Attraction Marketing Makes Network Marketing Fun Again By Removing the Objection 

Attraction Marketing makes Network Marketing fun again by removing the whole circumstance that brings on objections. 

Attraction Marketing isn’t about convincing anyone about anything.  Attraction Marketing is about the marketer learning how to market themselves well enough to become attractive to their prospects.

Baby boomers, prospects will raise their hand and ask to learn more from an Attraction Marketer.  In other words, prospects come to you instead of you chasing them.

This brings up another point.  Because there are virtually no requirements to enter a Network Marketing business, a good number of people who join aren’t qualified to make a go of the business. 

And while the lack of any entrance requirements to join an MLM makes Network Marketing one of the most equitable forms of business, many Network Marketers lack the business finesse they need to be successful.

Reading goal cards and reciting over and over the reason why, your “why”, you are doing this business does not give you the necessary marketing skills required by owning a business.  The lack of business experience or marketing skills is overlooked and replaced with a shame-based admonishment of you’re not wanting this bad enough.

Attraction Network Marketing Is Coming Of Age

Attraction Marketing completely turns around how you invite people to take a look this business, product or service, and that invitation process eliminates the objections that Network Marketers must learn and work so hard to overcome.
 
In inviting, Network Marketers are always taught to think from the place of being of service.  To be of service means that you are offering something of value, something that actually benefits your prospect before you offer your business opportunity. 

By promoting your value-based solution that actually gives something to your prospect that they can use, your prospect is now free to choose for themselves if they what you have offered and if they want more. 

This puts your business opportunity as the last value you offer, not the first.
 
By offering information and tools of value, your prospects see more of who you are and some of the benefits you bring to the table. People are more inclined to listen to you as you begin building the trust relationship.attraction-marketing-value3

When this relationship is built, your prospect has given you permission to then lead them to your business, products or services.

Your attractive leadership teaches your team to become more attractive changing not only the perception of Network Marketing, but the actual way we do business.
 
You become inspired, motivated, attractive AND the Internet MLM Guru making the income you have always dreamed about and deserve.

“…clients are much more interested in our thinking.  It is our skill and sophistication at strategic planning and conceptual design, especially when it is evidence based, that they want to tap into.  And therein lies our value.”  Robert Nieminen, Editor, Interior Sources, April 2009.

Attraction Marketing is about providing value, education and solutions. Contact Me to find out how to become irresistibly attractive in your business.

Internet Marketing A Power Recovery Tool For Boomers

marketing-tool-for-boomer1 Internet marketing can be a power recovery tool for Baby Boomers by offering options and answers to some puzzling questions Boomers may have.
As the economy dumped out your 401K, you probably have had some questions pop up concerning your finances and well being.   In addition, unemployment for those 55 years and older was 6.7 percent in May and 7.0 in June.

Internet Marketing Training is not a financial plan in the traditional sense of the word but it can bring your financial plans into reality and, Internet Marketing puts you in the driver’s seat.

Baby Boomers affect every trend since they arrived at the end of World War II.  Their numbers alone move and create economies.  Getting online is no different.

Pew Internet and American Life did a study recently which showed that 63% of adults age 50-64 are online along with 25% of adults who are 65 years and older.  Here are some things they do while online, shown in order by amount of time spent:

  • Communication:  Email
  • Information:  Research, Get Health Info, Get News
  • eCommerce and Online Shopping:  Make travel plans, Buy Something

Internet Marketing:  A Growing Opportunity For Boomers Because Of Boomers

Internet marketing can be a growing opportunity for Boomers because of Boomers, their numbers, the trends theyinternet-marketing-opportunity start and the moves they make.

For Baby Boomers who are unemployed, finding a job is difficult.  Even with years of experience, Boomers are finding it difficult to be accepted back into the work force.

While many Boomers are suffering under this economic turndown, 30% of the retired community has not.  Among these ‘graying and affluent’ Boomers with over $100,000 in their coffers, more than half have made at least one purchase on the Internet within the past 12 months.

We can see that the ever-evolving Iandscape of the Internet has gotten easier.  We witness this by the numbers of Boomers who have jumped online.  Remember, Boomers grew up researching in dusty archives of the libraries where they spent hours getting information, not on the Internet.

The ease of Web 2.0 has introduced many newcomers to the Internet and to Internet Marketing.

A trend has begun.

Internet Marketing Can Put Boomers In Front Of The Trend

Internet marketing can put Boomers in front of the trend because it is an emerging industry.  If an industry already exists and you want to jump in, you will have a much harder time beating out the competition already established there.  Therefore, you will have to work a lot harder.

If, on the other hand, you venture into an emerging industry, you are the one who gets to deliver the goods and because there isn’t as much competition, you don’t have to work harder but smarter.

Getting in front of the trend is where you want to be, certainly, not behind it.

Internet Marketing Training for Boomers can help you learn more about getting in front of trends, how to do it and the tools you need or Contact Me with any question you may have.